Your rights under the California Consumer Privacy Act

The California Consumer Privacy Act (CCPA) provides you with rights regarding how your data or personal information is treated. Under the legislation, California residents can choose to opt out of the “sale” of their personal information to third parties. Based on the CCPA definition, “sale” refers to data collection for the purpose of creating advertising and other communications. Learn more about CCPA and your privacy rights.

How to opt out

By clicking on the link below, we will no longer collect or sell your personal information. This applies to both third-parties and the data we collect to help personalize your experience on our website or through other communications. For more information, view our privacy policy.

Be a Winner

We have an exciting new way of rewarding our loyal customers for their support each and every month. 

To join, simply register your details in either of our two stores or email your name, postal address and phone number to Then, when making a purchase, remember to give your name to your sales assistant so all transactions with First Avenue can be recorded for you. When you have accumulated purchases at either store to the value of $200 or more within one month, you will achieve VIP status. You will then be eligible to participate in our new VIP Monthly Reward Voucher draw.  

To be eligible to win, VIP status customers will receive one free entry for every accumulated $100 spent on any product, in either First Avenue store during each month. Each entry will give you a chance to win one $500.00 reward voucher. The winner will be drawn on the first Saturday of the month following their accumulated $100 or more spend. 

The winning VIP customer will be notified by phone and email and will be listed on First Avenue’s Facebook and Instagram accounts. The voucher will be available for spending immediately following the draw and will be valid to spend on any product for sale in either of our stores over the following three months. 

Also, as a Loyalty Member, we will keep you up to date via Facebook and Instagram of new products, promotions and exclusive up and coming events.